From billboards, park benches, city busses, and cinema out-of-home advertising is a great way to make a bold impression in targeted geographic areas. In the out-of-home category size does matter and many of the mediums allow brands immersive ways to engage with their audience none other can deliver. Mini Cooper, for example, made headlines with their innovative promotion that sent key fobs to their existing owners. When they passed the digitally enhanced outdoor billboards, personalized messages would appear, like “Motor on Stephanie!” The out-of-home category is broad in scope and allows advertisers to reach their target even by activities like at airports or grocery stores to associate routines with a certain brand or product. Size and mobility are key factors to why many brands use outdoor placements for message reinforcement.
If you’re looking to make a bold move with out-of-home advertising we want to help. Contact us and we’ll plan the most efficient and effective campaign for your marketing objective.