How to Optimize Your Instagram Content Strategy

If you want to have a great social media presence, you need to crush it on Instagram. This all comes down to your content. The better the quality and relevance of your posts on the platform, the more likely you are to reach new fans.

Don't let a lack of information hold you back. This guide will teach you everything you need to know to develop an effective content strategy for your Instagram account.

Content Strategy 101

Many brands use halfhearted content strategies on Instagram. They post once or twice a week, using a few random hashtags or weak calls to action. When this doesn't work, they blame external factors for their lack of success.

You should jettison any strategy that looks like the previous paragraph. Instead, post new content at least once per day. If possible, aim for three posts a day. View your social media output as a strict schedule that must be maintained.

Posting frequently on Instagram takes gets some getting used to. It won't feel natural at first, but you can learn to get better at it. Remember, most fans will only see a small percentage of your posts. 

That's the reason why you have to post so much. If a fan only checks Instagram once every few days, you need to be ready for that moment. On the other hand, daily users of the platform will appreciate the constant stream of new content.

What Kind of Content?

Your content should reflect your brand image. Try to develop a color scheme and a general visual style that feels relevant to what you do. This might be black-and-white, or vivid and colorful. It depends entirely on your brand.

You don't need huge new content every day. Keep it simple and relatable. For example, capture a funny moment or a learning experience at work and share it. Interview employees, show off the office, and do whatever else you can think of.

Try to split your posts 30/70 between self-promotion and fun behind-the-scenes content. You can adjust this over time.

User Engagement

Your content strategy isn't over after you post the day's photos and videos. It's crucial to follow up and respond to as many comments as you can.

When somebody comments on your post, they're looking for your attention. By giving them a few seconds of your time, you make them happy. It creates a positive association with your brand that can last a lifetime.

While the largest brands may not be able to respond to every comment, most small and mid-sized ones can. You can learn to dispatch a few dozen comments in less than ten minutes. Put in the extra work and your audience will love you for it.

Measure Your Results

The famous "Ready, Fire, Aim" approach to marketing can be applied to Instagram. You don't have to get everything right on the first try. However, it is necessary to adjust your aim as soon as you can.

Look at all of your posts to determine which ones were the most effective. You can usually detect patterns among the high-performing posts. This information helps you set up much more potent campaigns in the future.

Even after you get comfortable with Instagram, continue checking the data every few months. You never know what you will learn.

Content Is Everything

Your Instagram content will determine your success. There isn't much more to do than to post great content every single day. When you get it just right, you'll be able to see tangible audience growth and engagement.

Do you think you have what it takes? Get your brand onto Instagram and start growing with the power of the content strategy.

Chris Marine