Why Quality Over Quantity Matters

We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish.While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?”

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Matty Oates
How To Decide Which Social Platforms Make Sense For Your Brand

The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to lose sight of the basic question; how do I want to interact with my community?

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Chris Marine
Lessons Learned Battling Giants

Well, folks, we made it! 2017 was an inspiring year and we couldn't be more excited for the foundation that was put into place for 2018 of MMP, an advertising agency built for you, by you. If you think of what we've accomplished together it really is the beginning of a story comparable to the likes of David vs. Goliath. 

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Are you Still Advertising Like It's 1967?

There was a time when you could place your ad on the evening news across the three major broadcast networks and know that your message was hitting your target market. We lived in a much smaller world then. That approach was so effective our entire advertising culture has been wrapped in that way of thinking for 50+ years. Well, times have changed and so haven't people with how they consume content and how they purchase. 

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The History of the Macy's Thanksgiving Day Parade

One of the most time-honored Thanksgiving traditions has been around for the better part of a century and attracts millions of viewers both in person and on television screens around the country. But how did this parade get started, and how has it grown over the years into the biggest Thanksgiving Day spectacle in America?

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5 Marketing Mistakes That May Be Costing You Your Business  

Running a successful business involves many different spinning wheels. In order to keep your company growing consistently, smoothly, and efficiently, you need to keep each one of those components moving in the right direction. However, some of those wheels are more important to the success of your business than others.  

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How to Determine an Advertising and Marketing Budget

Many people have a hard time deciding their advertising and marketing budgets. These are two crucial elements of a business plan. Unfortunately, it's can be tricky to figure out the right percentage of revenue to allocate to them.You shouldn't have to stress out or play a guessing game with your budget. This article will give you a framework for looking at these expenses in a more effective way.

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Chris Marine
Advertising Terms You Need to Know

Are you ready to start running ads for your business, but not sure where or how to start? If so, you aren’t alone. There are many people who want to take advantage of affordable advertising. The question is, how can you run an ad campaign without a dedicated expert to oversee the process?

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Chris Marine
Five Trends in Ecommerce for 2017

This is a great time to be involved in ecommerce. It’s easy for merchants to research products and set up shops.Even though the market is healthy, it’s important to keep up with trends. The internet is a volatile platform for doing business and reaching your customers. There are significant external factors to consider.

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Chris Marine
Quick Tips To Master Your Media Planning

Are you a business owner growing increasingly frustrated by the barrage of media planning advice? One week you’re supposed to be running ads on Facebook, and the next week Facebook is out but Snapchat is in. How is any business owner with a massive to-do list supposed to know what they should do to grow their company? Stick to these basics and you’ll see increased ROI from your media outreach and most importantly your customers will thank you.

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Chris Marine
How to Optimize Your Instagram Content Strategy

If you want to have a great social media presence, you need to crush it on Instagram. This all comes down to your content. The better the quality and relevance of your posts on the platform, the more likely you are to reach new fans.Don't let a lack of information hold you back. This guide will teach you everything you need to know to develop an effective content strategy for your Instagram account.

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Chris Marine